Hot Thunderstorm Creative Studio / NYC ⇌ Worldwide / Video · Photo

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	<title>Hot Thunderstorm Creative Studio / NYC ⇌ Worldwide / Video  · Photo  · Creative Direction</title>
	<link>https://hotthunderstorm.com</link>
	<description>Hot Thunderstorm Creative Studio / NYC ⇌ Worldwide / Video  · Photo  · Creative Direction</description>
	<pubDate>Wed, 10 Aug 2022 17:58:51 +0000</pubDate>
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		<title>Vertical Video</title>
				
		<link>https://hotthunderstorm.com/Vertical-Video</link>

		<pubDate>Wed, 10 Aug 2022 17:58:51 +0000</pubDate>

		<dc:creator>Hot Thunderstorm Creative Studio / NYC ⇌ Worldwide / Video  · Photo  · Creative Direction</dc:creator>

		<guid isPermaLink="true">https://hotthunderstorm.com/Vertical-Video</guid>

		<description>

	&#38;nbsp;Social Media&#38;nbsp; Video Content

	
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		<title>Social Content copy</title>
				
		<link>https://hotthunderstorm.com/Social-Content-copy</link>

		<pubDate>Wed, 10 Aug 2022 17:57:56 +0000</pubDate>

		<dc:creator>Hot Thunderstorm Creative Studio / NYC ⇌ Worldwide / Video  · Photo  · Creative Direction</dc:creator>

		<guid isPermaLink="true">https://hotthunderstorm.com/Social-Content-copy</guid>

		<description>Social Media Content / Stills


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	<item>
		<title>Campaign Overview </title>
				
		<link>https://hotthunderstorm.com/Campaign-Overview</link>

		<pubDate>Thu, 21 Jul 2022 18:30:04 +0000</pubDate>

		<dc:creator>Hot Thunderstorm Creative Studio / NYC ⇌ Worldwide / Video  · Photo  · Creative Direction</dc:creator>

		<guid isPermaLink="true">https://hotthunderstorm.com/Campaign-Overview</guid>

		<description>


CASE STUDY
 APPARIS


</description>
		
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		<title>Our Role</title>
				
		<link>https://hotthunderstorm.com/Our-Role</link>

		<pubDate>Thu, 21 Jul 2022 18:35:36 +0000</pubDate>

		<dc:creator>Hot Thunderstorm Creative Studio / NYC ⇌ Worldwide / Video  · Photo  · Creative Direction</dc:creator>

		<guid isPermaLink="true">https://hotthunderstorm.com/Our-Role</guid>

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OUR ROLE:


In 2019, we were contracted by APPARIS to handle all of their photo and video needs. This included campaigns as well as social content, lookbooks, line sheets, press photos, and e-commerce. 


APPARIS was a new brand known for their line of vegan outerwear. While they had built up a small, loyal customer base for their buzzy coats in the fall and winter, spring/summer had up until this point been somewhat of an off-season for them. However, for the 2020 spring/summer season, they planned to launch their first ready-to-wear collection. 


In this case study, we aim to illustrate our approach by highlighting the work that we did with them for their Spring / Summer 2020 collection.


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		<title>Untitled Page</title>
				
		<link>https://hotthunderstorm.com/Untitled-Page-8</link>

		<pubDate>Thu, 21 Jul 2022 18:39:50 +0000</pubDate>

		<dc:creator>Hot Thunderstorm Creative Studio / NYC ⇌ Worldwide / Video  · Photo  · Creative Direction</dc:creator>

		<guid isPermaLink="true">https://hotthunderstorm.com/Untitled-Page-8</guid>

		<description>HIGHLIGHT : SS 2020</description>
		
	</item>
		
		
	<item>
		<title>Campaign</title>
				
		<link>https://hotthunderstorm.com/Campaign</link>

		<pubDate>Fri, 22 Jul 2022 00:03:17 +0000</pubDate>

		<dc:creator>Hot Thunderstorm Creative Studio / NYC ⇌ Worldwide / Video  · Photo  · Creative Direction</dc:creator>

		<guid isPermaLink="true">https://hotthunderstorm.com/Campaign</guid>

		<description>


	CAMPAIGN : LA HABANA
	As a new brand, just beginning to dip their toe in ready-to-wear and a direct-to-consumer approach, a large part of our role was helping them to cultivate their brand image and to do so with a forward mindset that would allow them to evolve and grow as their company grew.

At the time, APPARIS was attempting to cultivate a jet set image, connecting the owners’ Parisian roots to the brand’s home of New York City. They saw the Apparis customer as a citizen of the world, who was as fun as they were luxurious and ready for a photo op.


In Sept of 2019, we pitched the idea of shooting the collection in Havana, Cuba for the campaign.


We felt that rather than purely using a city as a backdrop, it was important to root the idea in something deeper. &#38;nbsp;


The model, Francis, whom we worked with on this project, is Cuban but had been living in Spain for many years. She was going to be traveling to Havana to visit family and we arranged to meet her in Cuba and spend two days around the city.
 For the final looks, we shot Francis together with her 84-year-old grandmother.&#38;nbsp; These are some of our favorite pictures as they captured the genuine joy and exuberance they share between them. It was a beautiful experience, being able to document her reconnecting to her roots and spending time with her family.
 
In the end, the campaign was just as much about the glamour, and the vibrancy of the city,&#38;nbsp; as it was about the joy of connection. 
</description>
		
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		<title>Campaign 2</title>
				
		<link>https://hotthunderstorm.com/Campaign-2</link>

		<pubDate>Fri, 22 Jul 2022 00:12:14 +0000</pubDate>

		<dc:creator>Hot Thunderstorm Creative Studio / NYC ⇌ Worldwide / Video  · Photo  · Creative Direction</dc:creator>

		<guid isPermaLink="true">https://hotthunderstorm.com/Campaign-2</guid>

		<description>

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&#60;img width="1083" height="1625" width_o="1083" height_o="1625" data-src="https://freight.cargo.site/t/original/i/39469a413d4eb5db2ac3bf7edb4a81af489b05e97328d425f1c4e0ca5ff497c5/Hot-Thunderstorm---Israel-Veintidos---Kiera-Kussman---Apparis-SS20-Campaign-_016.JPG" data-mid="148478120" border="0"  src="https://freight.cargo.site/w/1000/i/39469a413d4eb5db2ac3bf7edb4a81af489b05e97328d425f1c4e0ca5ff497c5/Hot-Thunderstorm---Israel-Veintidos---Kiera-Kussman---Apparis-SS20-Campaign-_016.JPG" /&#62;
&#60;img width="2469" height="3703" width_o="2469" height_o="3703" data-src="https://freight.cargo.site/t/original/i/b15ff028dbd65c3975621900d4a727540f8c395066696890d266d966b8368aa5/Hot-Thunderstorm---Israel-Veintidos---Kiera-Kussman---Apparis-SS20-Campaign-_05.jpg" data-mid="148478341" border="0"  src="https://freight.cargo.site/w/1000/i/b15ff028dbd65c3975621900d4a727540f8c395066696890d266d966b8368aa5/Hot-Thunderstorm---Israel-Veintidos---Kiera-Kussman---Apparis-SS20-Campaign-_05.jpg" /&#62;
&#60;img width="1083" height="1625" width_o="1083" height_o="1625" data-src="https://freight.cargo.site/t/original/i/bd2b6ae0d7576c2ea7b6fcbc11099ea3aeee40363a7799cd01c8f84b7a9778e2/Hot-Thunderstorm---Israel-Veintidos---Kiera-Kussman---Apparis-SS20-Campaign-_03.JPG" data-mid="148478345" border="0"  src="https://freight.cargo.site/w/1000/i/bd2b6ae0d7576c2ea7b6fcbc11099ea3aeee40363a7799cd01c8f84b7a9778e2/Hot-Thunderstorm---Israel-Veintidos---Kiera-Kussman---Apparis-SS20-Campaign-_03.JPG" /&#62;
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&#60;img width="2469" height="3703" width_o="2469" height_o="3703" data-src="https://freight.cargo.site/t/original/i/0f43561966ebb748f19f5cb5face81ee7d3f48f713d60dbe3188b5cfa4ccd30f/Hot-Thunderstorm---Israel-Veintidos---Kiera-Kussman---Apparis-SS20-Campaign-_012.jpg" data-mid="148478316" border="0"  src="https://freight.cargo.site/w/1000/i/0f43561966ebb748f19f5cb5face81ee7d3f48f713d60dbe3188b5cfa4ccd30f/Hot-Thunderstorm---Israel-Veintidos---Kiera-Kussman---Apparis-SS20-Campaign-_012.jpg" /&#62;
&#60;img width="1289" height="1933" width_o="1289" height_o="1933" data-src="https://freight.cargo.site/t/original/i/081c7873ce8d82895febc8de4edae4aef8490962f31b1badedfb33433263f137/Hot-Thunderstorm---Israel-Veintidos---Kiera-Kussman---Apparis-SS20-Campaign-_01.jpg" data-mid="148478378" border="0"  src="https://freight.cargo.site/w/1000/i/081c7873ce8d82895febc8de4edae4aef8490962f31b1badedfb33433263f137/Hot-Thunderstorm---Israel-Veintidos---Kiera-Kussman---Apparis-SS20-Campaign-_01.jpg" /&#62;


	&#60;img width="415" height="739" width_o="415" height_o="739" data-src="https://freight.cargo.site/t/original/i/44a52a63293943ecb7286b051ddb15d36082147d26ff4ec0a7cf5bce1796a688/APPARIS---SS2020---Cuba-Campaign---Vertical-1-high.gif" data-mid="148754914" border="0"  src="https://freight.cargo.site/w/415/i/44a52a63293943ecb7286b051ddb15d36082147d26ff4ec0a7cf5bce1796a688/APPARIS---SS2020---Cuba-Campaign---Vertical-1-high.gif" /&#62;

	&#60;img width="415" height="739" width_o="415" height_o="739" data-src="https://freight.cargo.site/t/original/i/1badc7c98817921a434d02a5e4a86407062c1782029828bd41e336883e1b0eb4/APPARIS---SS2020---Cuba-Campaign---Vertical-4-high.gif" data-mid="148754918" border="0"  src="https://freight.cargo.site/w/415/i/1badc7c98817921a434d02a5e4a86407062c1782029828bd41e336883e1b0eb4/APPARIS---SS2020---Cuba-Campaign---Vertical-4-high.gif" /&#62;
	&#60;img width="415" height="739" width_o="415" height_o="739" data-src="https://freight.cargo.site/t/original/i/80f52d5818eba594bafff63a040782fbfcc8ed15ee293664e9503d4c2b073903/APPARIS---SS2020---Cuba-Campaign---Vertical-2-high.gif" data-mid="148754921" border="0"  src="https://freight.cargo.site/w/415/i/80f52d5818eba594bafff63a040782fbfcc8ed15ee293664e9503d4c2b073903/APPARIS---SS2020---Cuba-Campaign---Vertical-2-high.gif" /&#62;
	&#60;img width="415" height="739" width_o="415" height_o="739" data-src="https://freight.cargo.site/t/original/i/8b155bc572e9ca71e64c7a6dcfabe3026886053d1a1eae8f3f9cc7debe797a72/APPARIS---SS2020---Cuba-Campaign---Vertical-3-high.gif" data-mid="148755618" border="0"  src="https://freight.cargo.site/w/415/i/8b155bc572e9ca71e64c7a6dcfabe3026886053d1a1eae8f3f9cc7debe797a72/APPARIS---SS2020---Cuba-Campaign---Vertical-3-high.gif" /&#62;


View the full video campaign here ︎︎︎</description>
		
	</item>
		
		
	<item>
		<title>Social Overview</title>
				
		<link>https://hotthunderstorm.com/Social-Overview</link>

		<pubDate>Mon, 25 Jul 2022 21:45:21 +0000</pubDate>

		<dc:creator>Hot Thunderstorm Creative Studio / NYC ⇌ Worldwide / Video  · Photo  · Creative Direction</dc:creator>

		<guid isPermaLink="true">https://hotthunderstorm.com/Social-Overview</guid>

		<description>
	SOCIAL CAMPAIGNS &#38;amp; CONTENT

	
Social media has become one of the most vital marketing tools of our time, and was thusly a hugefocus for the brand. Over the course of several months, we shot content on a bi-weekly basis, providing a range of influencer content, clean and graphic content in studio, as well as editorial-style social campaigns in various locations. This approach provided them with an immense content bank that they employed pre-launch and throughout the season.

It was fortunate that we had done so, as it left the brand prepared when the pandemic arrived and took everyone by surprise. Even still, we worked with the brand to find safe ways of creating content, even shooting the collection on each other in our apartment.


</description>
		
	</item>
		
		
	<item>
		<title>Social Content</title>
				
		<link>https://hotthunderstorm.com/Social-Content</link>

		<pubDate>Thu, 21 Jul 2022 18:41:30 +0000</pubDate>

		<dc:creator>Hot Thunderstorm Creative Studio / NYC ⇌ Worldwide / Video  · Photo  · Creative Direction</dc:creator>

		<guid isPermaLink="true">https://hotthunderstorm.com/Social-Content</guid>

		<description>
&#60;img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/ee2338bb60b69b4f1b58b0ea4b79d9128f57665f836f277775bf2ae7ae68b9a4/FW_000816.jpg" data-mid="148477581" border="0"  src="https://freight.cargo.site/w/1000/i/ee2338bb60b69b4f1b58b0ea4b79d9128f57665f836f277775bf2ae7ae68b9a4/FW_000816.jpg" /&#62;
&#60;img width="2250" height="3000" width_o="2250" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7496b26eef22faa50db7fd6ff8113d6ca5e1dc28eb0c49d4215d9c07c75ffbb4/49A55935-8C5F-47CB-87E9-E9DF38A41630.JPG" data-mid="148476951" border="0"  src="https://freight.cargo.site/w/1000/i/7496b26eef22faa50db7fd6ff8113d6ca5e1dc28eb0c49d4215d9c07c75ffbb4/49A55935-8C5F-47CB-87E9-E9DF38A41630.JPG" /&#62;
&#60;img width="4166" height="5555" width_o="4166" height_o="5555" data-src="https://freight.cargo.site/t/original/i/e990169662a47f29957a2e57de28e77849c737bdd08af28e97aab855728fecd1/VALENTINES-DAY_000034.jpg" data-mid="148477246" border="0"  src="https://freight.cargo.site/w/1000/i/e990169662a47f29957a2e57de28e77849c737bdd08af28e97aab855728fecd1/VALENTINES-DAY_000034.jpg" /&#62;
&#60;img width="4166" height="5555" width_o="4166" height_o="5555" data-src="https://freight.cargo.site/t/original/i/d545fe8c62cd64f4089ce1c90ba03280443180f5dd6661179d6dcb171f8517cd/IZY_7235.jpg" data-mid="148477431" border="0"  src="https://freight.cargo.site/w/1000/i/d545fe8c62cd64f4089ce1c90ba03280443180f5dd6661179d6dcb171f8517cd/IZY_7235.jpg" /&#62;
&#60;img width="3703" height="4937" width_o="3703" height_o="4937" data-src="https://freight.cargo.site/t/original/i/df6dac6534f6ff2268c3bf685cf83fa19740c947c828799a478594eafd8e79f6/Hot-Thunderstorm---Kiera-Veintidos---Israel-Veintidos---x-APPARIS---Black---Yellow---Social-Content.jpg" data-mid="148761320" border="0"  src="https://freight.cargo.site/w/1000/i/df6dac6534f6ff2268c3bf685cf83fa19740c947c828799a478594eafd8e79f6/Hot-Thunderstorm---Kiera-Veintidos---Israel-Veintidos---x-APPARIS---Black---Yellow---Social-Content.jpg" /&#62;
&#60;img width="1003" height="1336" width_o="1003" height_o="1336" data-src="https://freight.cargo.site/t/original/i/45dcd62fcadf2338f380c61e865dace0891ce0bcc91393a968cbfc1de23ee221/EB5C8B3A-0485-451C-BC37-573321D56DD5.jpg" data-mid="148760602" border="0"  src="https://freight.cargo.site/w/1000/i/45dcd62fcadf2338f380c61e865dace0891ce0bcc91393a968cbfc1de23ee221/EB5C8B3A-0485-451C-BC37-573321D56DD5.jpg" /&#62;
&#60;img width="1219" height="1625" width_o="1219" height_o="1625" data-src="https://freight.cargo.site/t/original/i/9e96b2ed82aa4d62379a3198d430e10669d54362d27887d9cdf565023e97795c/000177-2.JPG" data-mid="148760242" border="0"  src="https://freight.cargo.site/w/1000/i/9e96b2ed82aa4d62379a3198d430e10669d54362d27887d9cdf565023e97795c/000177-2.JPG" /&#62;
&#60;img width="4166" height="5555" width_o="4166" height_o="5555" data-src="https://freight.cargo.site/t/original/i/b2ac9a02e3b0b44b1ce23e7411205cb2dabd93824f2498d241128db041e09bf8/IZY_7771.jpg" data-mid="148759741" border="0"  src="https://freight.cargo.site/w/1000/i/b2ac9a02e3b0b44b1ce23e7411205cb2dabd93824f2498d241128db041e09bf8/IZY_7771.jpg" /&#62;
&#60;img width="3539" height="5309" width_o="3539" height_o="5309" data-src="https://freight.cargo.site/t/original/i/3101fd0e0511448dbb3d8282170059281af6d65de679209e5325e2aa9bc46a07/IMG_1218-2.JPG" data-mid="148759713" border="0"  src="https://freight.cargo.site/w/1000/i/3101fd0e0511448dbb3d8282170059281af6d65de679209e5325e2aa9bc46a07/IMG_1218-2.JPG" /&#62;
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&#60;img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/e72eb08217fb3de89da32e92804d5793b51a9e0830a1c73aad6d6def450eef02/8F0B5EF4-8D02-44C2-9A76-FDDA48F1925A.JPG" data-mid="148759914" border="0"  src="https://freight.cargo.site/w/1000/i/e72eb08217fb3de89da32e92804d5793b51a9e0830a1c73aad6d6def450eef02/8F0B5EF4-8D02-44C2-9A76-FDDA48F1925A.JPG" /&#62;
&#60;img width="3703" height="5555" width_o="3703" height_o="5555" data-src="https://freight.cargo.site/t/original/i/ba723f137d0cb95f1d1cdd61e55490c3dfd27d05fbc93496ea18c2f3b4f32895/FW_001530.jpg" data-mid="148759641" border="0"  src="https://freight.cargo.site/w/1000/i/ba723f137d0cb95f1d1cdd61e55490c3dfd27d05fbc93496ea18c2f3b4f32895/FW_001530.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Lookbook Overview</title>
				
		<link>https://hotthunderstorm.com/Lookbook-Overview</link>

		<pubDate>Mon, 25 Jul 2022 23:02:17 +0000</pubDate>

		<dc:creator>Hot Thunderstorm Creative Studio / NYC ⇌ Worldwide / Video  · Photo  · Creative Direction</dc:creator>

		<guid isPermaLink="true">https://hotthunderstorm.com/Lookbook-Overview</guid>

		<description>


LOOKBOOK
The lookbook was shot in and around the new APPARIS office, connecting the vibrancy of collection with the electricity of New York.


</description>
		
	</item>
		
	</channel>
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